1-What information does the email channel set up form collect? Note: There are 3 correct Answer: to
this question. A. Website information B. Sending volumes C. Product information D. Email performance E. Historic sales information.
2-In which node can you choose filters and conditions such as "Country equals US"? A. Didn’t click link B. Quick filter C. Email behavior check D. Filter switch.
3-What is an SSL certificate used for? Note: There are 2 correct Answer: to this question. A. It is used by the sender policy framework (SPF) to authenticate outbound emails. B. It is used by the SAP Emarsys Customer Engagement API for secure data transfer. C. It is used to implement SAP Emarsys Customer Engagement password authentication and IP
restrictions. D. It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers’ link
domains.
4-Which mandatory steps do you need to complete before you can attempt your first API call? Note:
There are 2 correct to this question. A. Create an SAP Emarsys Customer Engagement login. B. Create an API user. C. Configure authentication. D. Download the Postman collection.
5-How do you build a segment for contacts who recently opened an email, visited the website or made
a purchase? A. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100 B. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum C. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15 D. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting
customer.
6-Where can you check the average purchase details of a contact? Note: There are 2 correct Answer:
to this question. A. Content > Predict Dashboard > Data Sources > Live Validator B. Search > Search by email address > Edit Contact > Unified Customer Profile C. Analytics > Customer Lifecycle > Customer Lifecycle D. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile.
7-Which of the following apply to the msrp field in the product data file? Note: There are 3 correct
Answer: to this question. A. It is the original price of the product. B. The currency is not included. C. The comma (,) is always used as the decimal mark. D. It is a mandatory field. E. The msrp value must be higher than the price for it to appear in the recommendation.
8-Which database cannot be used for campaign personalization in SAP Emarsys Customer
Engagement? A. Amazon Redshift B. Microsoft SQL Server C. MySQL D. Google BigQuery.
9-You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message
appears saying "Too few contacts”. How is this possible? Note: There are 2 correct Answer: to this
question. A. The audience is updated on a daily basis only. B. The audience was archived. C. The network audience was created but there are not enough contacts. D. The network audience was created but the transfer of the contacts failed.
10-Sarah left a product in her cart on your website. You’d like to build an automated customer journey
so that she completes her purchase. Which trigger option from the list below do you need to use in
your Interactions program? A. Web Extend event B. Wishlist event C. Product catalog update D. Mobile event.
11-You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What
rules should you follow to ensure the feed is accepted? Note: There are 2 correct Answer: to this
question. A. Include the field names in the first row. B. Leave fields empty when they do not have a value. C. Use a pipe to separate fields. D. Use ASCII encoding.
12-You are implementing Web Channel and you are told to use all web campaign types available. What
are your choices? Note: There are 3 correct Answer: A B D to this question. A. Overlay: to have content appear above the normal website content B. Ribbon: to display a ribbon at the top or bottom of the page C. Category: to insert a category-level recommendation D. Embed: to replace a selected element on your website E. Space: to insert blank elements on your website.
13-You want to update your contact database. Which of the following options are recommended when it
comes to uniquely identifying contacts? Note: There are 3 correct Answer: to this question. A. Use date of birth. B. Use email address. C. Use first name and last name. D. Use an external ID. E. Use an SAP Emarsys Customer Engagement internal ID.
14-You select a segment as a recipient source for your Web Channel campaign. You want to display the
campaign for two weeks. When is the segment refreshed? Note: There are 2 correct Answer: to this
question. A. As soon as the Web campaign is launched B. Every 6 hours C. Hourly D. On a daily basis.
15-You are building an abandoned cart program that uses a discount voucher. You don't want any users
to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam
multiple days. Which participation setting do you need? A. Contacts can enter this program again 30 days and 0 hours after exiting it. B. Contacts can enter this program again 30 days and 0 hours after entering it. C. Contacts can enter this program only once, ever. D. Contacts can enter this program any time, even if they are still in it.
16-How are List-unsubscribes generated? A. A recipient opts out by using the Unsubscribe link in the email header. B. A recipient opts out by using the List-unsubscribe button at the top of the email client. C. A recipient opts out by using the Unsubscribe link in the email footer. D. A recipient changes his or her newsletter information in the account profile.
17-You are about to create your monthly email report and you want to see revenue results of two
different campaigns next to each other. Where can you create this report? A. Analytics > Trends > Revenue Analytics B. Analytics > Trends > Comparison C. Analytics > Trends > Revenue D. Analytics > Trends > Trend Reporting.
18-You have 1500 contacts and have manually uploaded 100 additional new contacts, but the number of
available (opted-in) new contacts on the Database Growth widget still shows 1500 contacts.
You checked that the email address fields are filled and the email addresses are valid. What could be
reasons why the additional new contacts are not showing? Note: There are 2 correct Answer: to this
question. A. The opt-in field was not set to TRUE. B. The Database Growth widget only shows auto-imported contacts. C. The update takes at least 24 hours to show in the widget. D. Too many new contacts were uploaded at the same tim.
19-Which of the following describe Automation Center programs and Interactions programs? Note:
There are 2 correct Answer: to this question. A. The only difference is that Interactions programs have different entry points. B. Interactions programs can be used for campaigns that should be sent in real time as a reaction to
customer activities. C. Automation Center programs always ignore the opt-in status. D. Automation programs can be used for automated multiple-step, multi-channel programs for oneoff
or recurring lifecycle campaigns.
20-What is the purpose of relational data? A. To improve personalization and segmentation B. To automate multi-channel marketing programs C. To display SAP Emarsys Customer Engagement recommendations D. To add new products to SAP Emarsys Customer Engagement.
21-How does the IP access control functionality work? A. Users logging in from one of the IP addresses from an allowlist can log in using the registered
phone number only. All other IPs are fully restricted. B. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted. C. Users logging in from one of the IP addresses from an allowlist can log in using the registered
phone number only. All other users will need to confirm their identity via user name, password, and
two-step authentication. D. Users logging in from one of the IP addresses from an allowlist can log in with their user name and
password only. Users logging in from all other IP addresses must confirm their identity via two- step
authentication.
22-Which two of the following are valid methods to track revenue? Note: There are 2 correct Answer: to
this question. A. First Touch > Attribution window 365 days > Touchpoint push open B. First Touch > Attribution window 7 days > Touchpoint Web Channel click C. Last Touch > Attribution window 9 days > Touchpoint email click D. First Touch > Attribution window 366 days > Touchpoint email open.
23-You need to update some existing contacts records using the SAP Emarsys Customer Engagement
API. What is the correct method to use? A. GET B. DELETE C. PUT D. POST.
24-How can a new API user be set up? A. An account owner can create an API user in Management > Security Settings. B. An account owner can create an API user in Management > Predict Data Sources. C. An account owner can create an API user in Management > User Management. D. A system operator can use an API endpoint to generate a new user.
25-What actions can an account owner perform on the Security Settings page? Note: There are 2 correct
Answer: to this question. A. Define the permitted email domains. B. Set up IP access control. C. Deactivate users. D. Create external events.
26-The image below shows the summary page of your mobile app tutorial program. What do the "583
Messages" represent? Note: There are 2 correct to this question. A. It is the number of mobile push messages. B. It is the number of all messages in the Interactions program, regardless of the channel. C. It is the number of times the program was started and executed. D. It is the number of mobile in-app messages.
27-You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento
2 plug-in. Which of the following scenarios are valid? Note: There are 2 correct Answer: to this
question. A. Multiple Magento stores into one SAP Emarsys Customer Engagement account B. Single Magento store into multiple SAP Emarsys Customer Engagement accounts C. Multiple Magento websites into one SAP Emarsys Customer Engagement account D. Single Magento store into one SAP Emarsys Customer Engagement account.
28-Why is the Sales Data API the preferred method for sending sales data to Smart Insight? A. It provides real-time validation of the file. B. The columns can be sent in any order. C. It provides support for custom columns. D. The data is usable more quickly in the UI.
29-Which statement correctly describes the data flow of web recommendations? A. Recommendations are requested from SAP Emarsys Customer Engagement servers and are then
displayed on the client website. B. Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP
module. C. Recommendations are requested from the end user’s email server by the JavaScript API then the
returned recommendations are displayed by the same API. D. Recommendations are requested from the end user’s browser by the JavaScript API then the
returned recommendations are displayed by the same API.
30-What does the CRM Ads - Remove from Audience node do in the Automation Center? A. It finishes the program early. B. It removes any contacts with invalid email addresses from the program. C. It adds contacts to another program. D. It removes the contact from the audience so that they don’t see the campaigns.
31-Which of the following are supported functionalities within the SAP Emarsys Customer Engagement
plug-in for Shopify? Note: There are 2 Answer: correct to this question. A. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer
Engagement B. Automated installation of the Web Recommender template in your webshop C. Automated installation of the Web Extend data collection scripts on your Shopify themes D. Automated creation of Interactions programs for Shopify events.
32-In your test campaign, only 50% of push messages are delivered. The error message states "Invalid push token". What do you do? A. Add iOS and Android platform-specific values for your messages. B. Check your segmentation criteria and only include push-enabled users. C. Create a silent push message. D. Check the SDK version in your app.
33-You want to create a segment of low spenders for a lifecycle program. Where can you see a visual
breakdown of buyer status and create the segment? A. Analytics > Customer Lifecycle B. Analytics > Revenue Analytics C. Contacts > Combined Segments D. Management > Smart Insight Settings.
34-You want to build a comma-separated values (CSV) file and import it into SAP Emarsys Customer
Engagement. Which of the following rules apply? Note: There are 2 correct Answer: to this question. A. Do not use field values longer than 32 KB. B. Always use UTF-8 encoding. C. Do not use more than 128 columns. D. When a field does not have a value, leave it empty.
35-Which of the following can you only perform in Advanced Scheduling? Note: There are 2 correct
Answer: to this question. A. You can select a time zone for scheduling. B. You can schedule emails to be sent in the future. C. You can schedule test launches one after another. D. You can schedule versions for A/B testing.
36-You receive a call from the marketing team saying they need to make a decision about a campaign to
collect new contacts with an SAP Emarsys Customer Engagement form. Is it possible to check the
number of new contacts who signed up via an active SAP Emarsys Customer Engagement registration
form? A. Yes, under Management > Forms Settings. B. Yes, under Analytics > Registrations > Per Contact Source. C. No, the Registrations report is not shown in real time. D. Yes, under the Shopify Customer Registration event in a Tactic.
37-You are trying to send a testmail, but the following error message appears: "Unable to launch mailing
because some mandatory fields are empty or invalid. Please check all mandatory fields and try
again." What could be causing this error? Note: There are 2 correct Answer: to this question. A. From (name) and From (email address) B. Image alternative text C. Style settings D. Subject line.
38-Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup? Note:
There are 2 correct Answer: to this question. A. complaint@your.senderdomain.com B. abuse@your.senderdomain.com C. bounces@your.senderdomain.com D. postmaster@your.senderdomain.com.
39-The Health Check dashboard shows a web behavior error and a data source consistency error. Where
you can find more information? Note: There are 2 correct Answer: to this question. A. Predict Recommendations widget B. Inspector bookmarklet C. Database Growth widget D. Predict Data Sources page.
40-You want to provide an omnichannel experience to your customers by extending your webshop
personalization experience to another channel. In this context, what is the recommended practice for
identifying contacts? A. Use full name and email address as the unique identifier. B. Use the same identifier across all channels. C. Use different identifiers so you can better identify which contacts are coming from the new
channel and your website pages. D. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.
41-You have just made an API call and received an HTTP 400 response code. What is the specific reason
for this? A. An internal issue occurred and you should try again. B. Your API credentials are incorrect. C. There is an error in the information provided that needs correcting. D. It indicates the call was successful.
42-You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct? A. Days since last engagement B. Spent in the last 24 months C. Order(s) made X days ago D. Days since last purchase.
43-Why does it make sense to create link categories under Management > Link Categories? Note: There
are 2 correct Answer: to this question. A. You will use the Predict Mail Category widgets in your emails. B. You can use the categories for reporting in email analytics. C. You can assign every link you add to a category in the email editor later. D. You can use the categories you created for segmentation.
44-What is one purpose of the link title attribute when adding URLs in the block-based editor? A. It displays the link title in the reporting. B. It creates a call to action (CTA) with this text on it. C. It enables link tracking. D. It is a tooltip and appears when the recipient hovers over the link.
45-You want to analyze your email response rates by domain level. Which reporting tab gives you a
breakdown for the 10 most popular email providers? A. Customer Lifecycle B. Deliverability Reporting C. Revenue Analytics D. Trend Reporting.
46-How does contact duplication work in SAP Emarsys Customer Engagement? Note: There are 2 correct
Answer: to this question. A. It runs once a day, checking against the full database. B. Contacts with the same unique identifier are merged automatically on import. C. Contacts with identical first name and last name are merged automatically. D. It runs every time a new contact is about to be imported.
47-Web Channel displays personalized content on your website. How many domains can use Web
Channel? A. Two domains are supported. B. Unlimited domains are supported. C. One domain is supported. D. Up to 10 domains are supported.
48-You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint.
What is missing (pixelated) from the API call below? A. Event time B. External event name C. Campaign name D. External event ID.
49-You are setting up a new API call to add a new contact that has opted in, and you want to ensure the
system opt-in field is set correctly. What value must you use? A. "31" : "True" B. "1" : "1" C. "1" : "True" D. "31" : "1".
50-You want to exclude domains and email addresses that should not be contacted via email at all.
Which option do you need from this list? A. Bounce management B. Internal blocklist C. Frequency cap D. Reply management.
51-You want to import sales data into Smart Insight on a regular basis. What is the recommended
frequency? A. Real-time B. Weekly C. Hourly D. Daily.
52-You want to prevent a specific coffee brand, "GALLO", from being recommended on your website,
although it will still be available to purchase. How can you do this? A. Set available to false in product catalog for all products the brand. B. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages. C. Use command (['include', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee
product’s pages. D. Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee
products’ pages.
53-When the frequency cap is activated, which email types count toward the cap? A. All email opened will add to the frequency count for each contact. B. All email types will add to the frequency count for each contact. C. All email types except transactional will add to the frequency count for each contact. D. Event-triggered (transactional) will add to the frequency count for each contact.
54-You want to connect your own hosted databases to SAP Emarsys Customer Engagement using
Relational Data Service (RDS). Which of the following connection types require a certificate authority
(CA)? Note: There are 3 correct Answer: to this question. A. Google BigQuery B. Amazon Redshift C. Snowflake D. PostgreSQL E. MySQL.
55-You want to display different content for your female and male contacts in your email campaign.
Which function do you use? A. Predict Recommendation settings B. Product source C. Block targeting D. Open Block Style settings.
56-What data collection commands does Web Extend support? Note: There are 3 correct Answer: to
this question. A. Purchase B. SetCustomerId C. Review D. SetPassword E. Go.
57-What do you use to personalize the First Name field with fallback text if the field is empty? Note:
There are 2 correct Answer: to this question. A. Emarsys Scripting Language B. Link Editor C. Personalization token D. Manage optional content.
58-You want to create a trigger in order to send a password reset email. Which data management option
do you need? A. External Event B. Predict Data Sources C. Form Settings > Opt-in invitations and settings D. Field Editor.
59-You are using a general registration form on your website. You want to know how many new
subscribers complete the form each day. Where can you find this information? A. Smart Insight Data Quality B. Top Performing Program widget C. Registrations > Per Contacts Source D. Database Growth widget.
60-In January you will want to target contacts who signed up in store during the festive holidays, so you
want to segment by the registration source and the registration date. What field types do you need
to create? Note: There are 2 correct Answer: to this question. A. Date B. Single choice C. URL field D. Multi choice.
61-Who is the Security Settings page of the Management menu available to? A. Account owners and administrators B. Account owners C. Operators D. Administrators.
62-You want to test two different Overlay Web Channel campaigns. Which options do you have? Note:
There are 2 correct Answer: to this question. A. Activate the Advanced Scheduling page and set up an A/B test.
B. Create an Interactions program with an A/B splitter and insert two different campaigns. C. Create an Automation program with an A/B splitter and insert two different campaigns. D. Split your recipient source into two contact lists and activate two separate campaigns.
63-You just had a new product range added to your online store and you want to target your VIP clients
with a one-off multi-channel promotional program. Which entry node do you use? A. Form - registration form B. Target segment - segment C. Entry from program D. Recurring filter - every 1 day(s).
64-What is the Yahoo complaint feedback loop? A. It is a tool that enables hard bounces to be automatically recorded in your account as invalid
contacts. B. It is a tool that enables complaints to be automatically recorded in your account as unsubscribes. C. It is a tool that enables bounces to be automatically recorded in your account as suppressions. D. It is a tool that enables complaints to be automatically recorded in your account as hard bounces.
65-A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of
messages can you still send? Note: There are 2 correct Answer: to this question. A. Abandoned cart B. Order delay notification C. Password retrieval message D. Membership upgrade.
66-You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer
Engagement offer? Note: There are 3 correct Answer: to this question. A. Change Profile B. Consent Management C. General Registration D. Newsletter Registration E. Product Subscription.
67-You are an account owner. You are asked to add a new administrator with access to Smart Insight.
Which user role do you select? A. Administrator B. Operator C. Account owner D. BI administrator.
68-What can you configure in the Email Widget Editor shown below? Note: There are 2 correct Answer:
to this question. A. The outer HTML elements of recommended items B. The content of product catalog fields in Email Recommendations C. The layout and currency format of the product recommendation D. The template language.
69-Which of the following statements apply when importing product data files into SAP Emarsys
Customer Engagement? Note: There are 2 correct Answer: to this question. A. A pipe ( | ) must be used to separate multiple values in category fields. B. Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the
same as 1,2,3). C. Values are not case sensitive, for example, the identifiers Women_Dress_100 and
women_dress_100 are treated the same. D. Emarsys does not support uploading product data files over a secure connection with password
protection, based on your location.
70-A one-time promotional email campaign is scheduled to be sent for all female contacts in the
database. New contacts are added automatically to the contact database and all new registrations
should be included in the recipient source of the email. Which recipient source do you use? A. Email Setting > Recipient source > Generated through an event > On Registration B. Email Setting > Recipient source > Mobile Engage segment C. Email Setting > Recipient source > Web behavior segment D. Email Setting > Recipient source > Using a segment.
71-For which platforms does SAP Emarsys Customer Engagement provide a standard connector? Note:
There are 2 correct Answer: to this question. A. Magento B. BigCommerce C. Shopify D. WooCommerce.
72-A test user received an email with a form to confirm a premium newsletter subscription. The content
of the opt-in invitation has a typo: “Yes, I WULD like to receive emails about new products and
special promotions.” Where can you correct this? A. Management > Form Settings > Opt-in invitation and interests B. Channels > Email campaigns C. My profile > Form default language D. Management > Form settings > General format.
73-Which of the following statements apply when using Google Product Feed (GPF)? A. Multiple GPFs are supported for clients who target multiple countries. B. United States is selected as the default locale if a language is not supported. C. A custom field can be inserted using c_* format. D. Multiple GPFs are not supported for clients who use multiple languages.
74-You are configuring the SAP Emarsys Customer Engagement plug-in for Shopify. What is the first data
set you should enable? A. Web Extend B. Product data C. Customer data D. Order data.
75-Your current loyalty plan is for the US only. The currency is: point. A new loyalty campaign is being
planned by your marketing team and they want end users to collect stars in this campaign. Which of
the following statements apply? Note: There are 2 correct Answer: to this question. A. You can only use points if your loyalty plan is based on points. B. You can set multiple currencies in one account. C. You can set multiple currency handling under Loyalty Management > Account settings. D. You cannot use plural in the name of the currency.
76-What are some of the configurations that are required before you can start sending emails via SAP
Emarsys Customer Engagement? Note: There are 2 correct Answer: to this question. A. Send Time Optimization B. DNS configuration C. Deliverability Advisor D. Reply Management.
77-Yesterday, David purchased a very elegant suit from your Web shop, while Andrew bought a simple
discounted T-shirt. You’d like to send different messages to them depending on their total purchase
amount. What node do you need to use? A. Wait node B. Wait for an event node C. Decision splitter node D. A/B test node.
78-Some web recommender widgets can be placed on any page in your website. What are some
examples of these widgets? Note: There are 2 correct Answer: to this question. A. Also-bought widget B. Home widget C. Last-purchase widget D. Personal widget.
79-Which file formats are supported for integrating flexible product data? Note: There are 2 correct
Answer: to this question. A. Extensible Markup Language (XML) B. Microsoft Excel file (XLS) C. Comma-separated values (CSV) D. Text (TXT).
80-What can the plus signs (+) in the Email Analytics Overview page mean? Note: There are 2 correct
Answer: to this question. A. The campaign was sent with Send Time Optimization. B. The campaign has child campaigns (e.g., recurring or A/B test emails). C. These are your most successful campaigns. D. The plus sign can be expanded to show the preview.
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